
Why mangroves matter, and why we plant them
Mangroves store more carbon than rainforests, hold the coast together and raise most of the fish in the tropics. Why Unidentity plants one in Kenya for every item sold.

The Unidentity Gallery: three weeks at 25hours hotel Dubai
We came for two weeks. We stayed three. From 20 August to 10 September, Unidentity lived inside the lobby of 25hours Hotel One Central in Dubai. Our first pop up in a hotel. We called it The Galler...

Fear came first Before there was a brand, there was a notebook. Sketches, logos, fabric samples. And underneath all of it, fear. I want to be honest with you, because our sixth drop is built on tha...

Why I Started a Streetwear Brand in Dubai at 33
I've wanted to build a streetwear brand since I was 20. No money, no connections; so the dream just sat there for over a decade.

Every purchase you make triggers a chain that plants a mangrove tree and creates real impact. Unidentity is now proud to be a partner with Veritree and EarthLungs Reforestation Foundation, making a...

Because good clothes deserve a long life. At Un_Identity, every piece is made from 100% organic cotton, a fabric that’s soft on your skin and kind to the planet. With the right care, your clot...

