Because good clothes deserve a long life.
At Un_Identity, every piece is made from 100% organic cotton, a fabric that’s soft on your skin and kind to the planet.
With the right care, your clothes will age beautifully, living alongside you instead of wearing out.
Here’s how to care for them, just like the tag says:
⸻
🧼❄️ WASH COLD
- Hand wash or use a delicate cycle at 30°C
- Use a gentle, eco-friendly detergent
- Turn garments inside out to protect the outer layer
⸻
🚫🧴 DO NOT BLEACH
- Avoid bleach and fabric softeners, they weaken the natural fibers
⸻
🌬️👕 AIR DRY ONLY
- Lay flat or hang dry, away from direct sunlight
- Skip the tumble dryer, heat can damage the cotton
⸻
🧺🫧 LOW IRON OR STEAM
- Iron inside-out on low heat, or use steam to smooth out naturally
⸻
With just a few mindful habits, your Un_Identity pieces can last for years,
less waste, more meaning, and a wardrobe that tells your story.
Want to see what you're caring for? Explore our collection here