Privacy Policy

Last Updated: 22/03/2026

1. Introduction

1.1. Unidentity ("we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit unidentityclothing.com, interact with our services, or make a purchase.

1.2. We comply with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and any applicable data protection laws in the markets we operate in.

2. Information We Collect

2.1. Personal Information: We may collect personal information including your name, email address, phone number, billing and shipping address, and payment information necessary to fulfil your orders.

2.2. Browsing Information: We may collect non-personal information about your device, browser, and usage patterns on our website, including IP addresses, cookies, and analytics data.

2.3. Communications: We may collect information related to your communications with us, including emails, chat transcripts, and customer service interactions.

2.4. Payment Information: Payments are processed securely through third-party payment providers including card processors and Tabby (buy-now-pay-later). We do not store your full card details on our servers.

3. How We Use Your Information

3.1. We use your personal information for the following purposes, each of which constitutes a lawful basis under UAE PDPL:

- To process and fulfil your orders
- To provide customer support
- To communicate with you regarding your orders, promotions, and updates
- To analyse and improve our website and services
- To comply with legal and regulatory obligations
- To detect and prevent fraud or misuse of our services

4. Analytics and Tracking Tools

4.1. We use the following third-party tools to analyse website traffic and improve our services. These tools may collect data about your behaviour on our website:

- Google Analytics: Tracks website visits, traffic sources, and user behaviour. Data may be stored on servers outside the UAE. Google's privacy policy applies: policies.google.com/privacy

- Meta Pixel (Facebook/Instagram): Tracks conversions from our Meta advertising campaigns and may be used to serve you relevant ads on Meta platforms. Meta's privacy policy applies: facebook.com/privacy/policy

- Microsoft Clarity: Records anonymised session replays and heatmaps to help us understand how users interact with our website. Microsoft's privacy policy applies: privacy.microsoft.com

4.2. You can opt out of analytics tracking by adjusting your browser settings or using opt-out tools provided by each platform.

5. Cookies and Tracking Technologies

5.1. Our website uses cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, and serve relevant advertising.

5.2. Types of cookies we use:
- Essential cookies: Required for the website to function correctly
- Analytics cookies: Help us understand how visitors use our site
- Marketing cookies: Used to deliver relevant advertisements

5.3. You can manage or disable cookies through your browser settings at any time. Disabling certain cookies may affect the functionality of our website.

6. Disclosure of Your Information

6.1. We may share your personal information with:

- Service providers and partners who assist with order fulfilment, shipping, and payment processing (including Shopify, our e-commerce platform)
- Legal authorities or regulatory bodies when required by UAE law or the laws of the jurisdiction where you are located
- Third parties with your explicit consent

6.2. We do not sell your personal data to any third party.

7. Cross-Border Data Transfers

7.1. Our website is hosted on Shopify, whose servers may be located outside the United Arab Emirates. By using our website and providing your personal data, you acknowledge that your data may be transferred to and processed in countries outside the UAE, including the United States and Canada.

7.2. We take reasonable steps to ensure that such transfers comply with applicable data protection laws and that your data remains protected.

8. Data Retention

8.1. We retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including for legal, accounting, and reporting requirements.

8.2. Order and transaction data is typically retained for a minimum of 5 years in accordance with UAE commercial law requirements.

8.3. You may request deletion of your personal data at any time by contacting us, subject to our legal retention obligations.

9. Security Measures

9.1. We employ reasonable technical and organisational security measures to protect your personal information from unauthorised access, disclosure, alteration, and destruction.

9.2. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your data.

10. Children's Privacy

10.1. Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have collected information from a minor, please contact us immediately to have it removed.

11. Your Rights

11.1. Subject to applicable law, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your personal data
- Withdraw consent for marketing communications at any time
- Lodge a complaint with the relevant data protection authority

12. Your Choices

12.1. You can manage your communication preferences and update your personal information by contacting us directly.

12.2. You may opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us at info@unidentityclothing.com.

13. Third-Party Links

13.1. Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal data.

14. Changes to This Privacy Policy

14.1. We may update this Privacy Policy to reflect changes in our practices or for legal compliance. When we make changes, we will revise the "Last Updated" date at the beginning of this policy. Your continued use of our website following any changes constitutes acceptance of the updated policy.

15. Contact Us

15.1. If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us at:

Email: info@unidentityclothing.com
Company: Unidentity Clothing FZE LLC
Address: Business Centre, Sharjah Publishing City Free Zone, Sharjah,
United Arab Emirates