Philosophy_
At our core, we firmly believe in the inherent uniqueness and irreplaceable nature of each individual's lifestyle. We are dedicated to preserving and celebrating this distinctiveness.
Unlike many brands that impose predetermined standards and attempt to define you within their established ideals, we choose to break free from these limitations. Our mission is to provide customers with the mental freedom they truly deserve.
We reject the notion of conforming to societal norms and instead embrace the beauty of diversity. We understand that true fulfillment comes from embracing and expressing one's authentic self, free from external pressures or expectations.
Our brand empowers individuals to explore their own path, make choices aligned with their values, and embrace their unique lifestyle without compromise. We celebrate the freedom to be yourself and encourage our customers to embrace their individuality.
Join us in the pursuit of mental liberation and the preservation of personal authenticity. Let us redefine what it means to live life on your own terms and break free from the constraints imposed by others.
Sustainability_
One of our core strengths lies in our commitment to ecology. We prioritize the use of 100% natural and organic materials in our products, ensuring that they are not only safe for consumers but also environmentally friendly.
From the very inception of our garments to the packaging they come in, we adhere to this philosophy of sustainability. Our production processes embrace eco-conscious practices, minimizing the environmental impact at every stage.
When it comes to our garments, we carefully select natural and organic fabrics that are free from harmful chemicals or synthetic additives. This not only promotes healthier choices for our customers but also reduces the ecological footprint associated with conventional textile production.
In line with our dedication to sustainability, our packaging materials are chosen with utmost care. We prioritize the use of recycled and biodegradable materials, reducing waste and promoting a circular economy. By doing so, we ensure that our commitment to ecology extends beyond the product itself and encompasses every aspect of our brand.
We understand that protecting our planet is a collective responsibility, and we are proud to contribute to a greener future through our conscious choices.
Quality_
Our garments are crafted from natural materials, using 100% organic cotton.
We understand that many factories claim to follow eco-conscious practices, but often these claims are just a facade. To ensure genuine sustainability, we set a strict criterion: partnering only with factories that have comprehensive certifications.
That’s why we chose to work with Liahren, a company renowned for its certified environmentally friendly practices. Their certifications include:
- Standard 100 by Oeko-Tex: Ensuring all components have been tested for harmful substances and are 100% safe.
- Ecocert Organic Standard: Verifying that all products are 100% organic.
- Control Union Organic Cotton: Confirming that the cotton used is 100% organic.
- ISO9001:2015: Recognised framework for quality management and continuous improvement.
With this, you can trust that our commitment to sustainability is genuine and verified.
Packaging_
Regarding our packaging, we adhere to our philosophy of using eco-friendly materials and sustainable practices. Finding a factory that shares our commitment to quality and eco-consciousness was challenging, but we succeeded.
We partnered with Merchlist, a UAE-based company, to ensure our products reach your home safely while maintaining the highest standards of quality and environmental responsibility. Here’s what you can expect in your next order:
- Poly Mailer Bag: Made from compostable and biodegradable materials, ensuring minimal environmental impact.
- Stickers: You’ll find two gift stickers inside your bag, made from recycled paper.
- Thank You Card: A small token of our gratitude for believing in us and being part of our family, also made from recycled paper.
With our sustainable packaging, you can feel good about every order you receive from us.